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Author: Lisa Zwikl

Marketers Win At Business

Marketing & Sales Automation
Toot Your Own Horn: How Lead Tracking Proves Marketing’s Value

Marketing teams always fight to show their value and earn their budget. Lead tracking and calculating ROI can prove your value and get your whole company on the same page.

thumbs up

Demand Generation
6 Clear Benefits of Account Based Marketing

Here are six benefits of ABM you can expect to see as your organization shifts to an account-based strategy (bonus: these serve as six points you can use to support your case for your marketing department...

Marketing Sales Teamwork Alignment

Sales Enablement
Lead Scoring: Marketing’s Best Assist for Sales’ Prospecting

How can marketers maximize their efforts by empowering their sales departments? Brady Akers explores how lead scoring can increase your conversion.

ABM is good

Demand Generation
Account Based Marketing (ABM): It’s Just Good Marketing

There is no arguing that knowing the companies you want to market and sell to just makes sense. It’s JGM. However, there are a number of “new” marketing and sales tools and technologies that give...

Mackenzie SmartHack

Marketing Strategy
#SmartHack Tip of the Week – Launching a Campaign is the Tip of the Iceberg

When launching a campaign, it's really just the tip of the iceberg. With multiple campaigns running and numerous different buyers, it's extremely important to establish goals for each campaign, and monitor...

Company Team Meeting

Sales Enablement
Toss Me Align: The value of sales and marketing alignment

More companies say that their top marketing strategy priority is converting leads over generating them, which shows a deeper understanding of the value of the buyer's journey and a long-term strategy (as...

Inbound Marketer

Demand Generation
Inbound Marketing: The (Not So) Secret to Marketing Success

In my first round of findings from Hubspot’s annual The State of Inbound report, I discussed the power that email marketing continues to have. This blog post will focus on another angle of the report:...

Marketing Strategy
Email Marketing: I Ain’t Dead Yet

Recently, HubSpot surveyed more than 6,000 marketers and sales professionals; asking about their companies’ priorities, challenges, strategies, and trajectories when it comes to inbound marketing efforts....

hubspot user group

Demand Generation
3 Demand Generation Tips from the New York City HUG Event

As marketers, one of our jobs is to connect networks of people to companies and products they love. However, sometimes we forget to step back, take a breath, and connect ourselves. Luckily, we have opportunities...

lead-scoring-lead-grading

Marketing & Sales Automation
What You Need to Know About Lead Scoring and Lead Grading

Lead scoring and grading strategies can be developed by the marketing and sales teams to help determine patterns of sales qualified leads and define the point that sales should start their communication....

Marketing & Sales Automation
Customize Nurtures for the Buyers Journey With These 3 Engagement Studio Features

Learn the basics of actions, triggers, and rules and how to incorporate them into your engagement studio drip programs in the second video of our Pardot Engagement Studio Vlog Series. Watch now!

Marketing & Sales Automation
Introduction to Pardot Engagement Studio from Salesforce

Understand the basics of drip programs and the improvements that Pardot Engagement Studio makes to the process in the first video of our Pardot Engagement Studio Vlog Series. Watch now!

Plug that Leaky Funnel with Salesforce List Views

Marketing & Sales Automation
Plug that Leaky Funnel with Salesforce List Views

Welcome to the third video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new...

pardot-engagement-studio

Marketing & Sales Automation
Five Ways Pardot Engagement Studio will Impact Your B2B Marketing

If you’re a marketer that’s struggled with the complications and limitations that Drip Programs often impose, you’ve probably caught yourself daydreaming about a program that would take the headache...

Marketing Strategy
Re-brand, Re-build, Re-engage

A client recognized the need to redesign their website and explained to SmartAcre that they wanted to reveal a site reflective of their innovative company culture. SmartAcre worked with BioDiscovery to...

Marketing & Sales Automation
Using Salesforce Lightning Experience List Views

Welcome to the second video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become...

Marketing & Sales Automation
Getting Started with Salesforce Lightning

Welcome to the first video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become...

SmartAcre logo

Culture
MI Digital Rebrands to become SmartAcre

Looking for MI Digital? MI Digital Agency, Inc. is now SmartAcre®. Since our agency was incorporated in 2008, we’ve worked to deliver digital marketing solutions to B2B clients which incorporate best...

Mi Team Think Sync

Culture
February Digital Marketing Think & Sync Recap

Each month, a few members from the SmartAcre team volunteer to present ideas on subject matters they find interesting and worth spreading. These presentations, or what we like to call a Marketing Think...

Marketing & Sales Automation
3 Best HubSpot New Products and Features Released at Inbound15

“Only 8% of companies say that they have a tight alignment between Marketing and Sales.” - Brian Halligan - CEO and Founder at HubSpot The new products and features releases are in conjunction with...

hubspot #inbound15

Culture
Top Take Aways from #Inbound15

I left HubSpot’s Inbound15 conference feeling motivated, curious, inspired... and tired. I always like to take a few days after events to decompress and think about what is sticking with me and why....

Marketing Strategy
Video Landing Page Best Practices You Might Not Be Using

Any landing page should be about one thing: converting visitors to leads. One of the most effective tactics to improve your conversion rates is to incorporate video into your landing pages. According...

Marketing & Sales Automation
Is Your HubSpot Instance Fully Integrated? Find out with SmartAcre’s HubSpot Scorecard

Getting the most out of HubSpot starts with ensuring that the marketing automation platform is fully setup with all its great features and tools. The HubSpot Scorecard is a quick checklist of features...

Culture
Going to HubSpot’s INBOUND 2015 Conference?

Get answers to your #INBOUND15 questions. As HubSpot’s INBOUND 2015 conference is quickly approaching, our excitement here at SmartAcre is building. I have been fortunate enough to attend INBOUND...

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AgencyBalance

The agency balance is a podcast created to share knowledge around marketing, technology and business best practices.

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