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What Marketing Channels Should You Invest In, Maintain, and Retire?

Marketing Strategy
SmartAcre Debates: What Marketing Channels Should You Invest In, Maintain, and Retire?

Once per quarter, our SmartAcres come together to debate a timely marketing topic. In Q3, we took on marketing channels where a lively discussion broke out over what channels we would invest in, maintain,...

Our HubSpot Experts Test Out Sales Hub Beta Features

Marketing & Sales Automation
Our HubSpot Experts Test Out Sales Hub Beta Features

Our HubSpot Experts have been testing HubSpot's new beta features in Sales Hub so we can fully understand them, use them, and share that knowledge with our clients. Some of the updates that we are most...

Questions to Ask When Working With a Marketing Agency

Demand Generation
Questions to Ask Before Working With a B2B Marketing Agency

Your company decides it’s time to hire a B2B marketing agency but doesn’t know where to start the vetting process. Consider asking these questions so you can find the agency that will be the right...

AI In Sales Engagement with Salesloft Rhythm

Sales Enablement
AI in Sales Enablement: Meet Salesloft’s Rhythm

Sales enablement administrators are always looking to assist Account Executives (AEs) however they can. Setting up marketing and sales CRMs to enable efficient selling has always been one of our top goals....

Creative Ads gallery display

Demand Generation
B2B Ad Design that Creates Demand

Explore B2B paid ad design examples, created in-house by SmartAcre to help our partners stand out and generate sales.

How to Set Up Conversions and Events in GA4

Marketing & Sales Automation
How to Set Up GA4 Events and Conversions

Setting up events and conversions is one of the first things you should do in your new GA4 property. Without them, you won’t have proper website user data. Not sure how to set them up? We’ve laid it...

Hear from our clients. How we solve their challenges and add value.

Demand Generation
Hiring a B2B Marketing Agency

Hear what our clients have to say about their experience working with SmartAcre. We accept partnerships, not clients.

Content Marketing Predictions for 2023

Marketing Strategy
5 Content Marketing Trends and Predictions for 2023

Read our predictions for 2023 content marketing trends. If these aren’t already part of your strategy, see why they should be!

Client testimonial Alex Diamond head of marketing Descartes Labs

Culture
Hear from Alex Diamond, former Head of Marketing at Descartes Labs

Hear how SmartAcre is able to bring that full team to the table and really power your organization and give you more capabilities than you had before.

2022 Design Trends To Enhance Your Marketing Strategy

Marketing Strategy
5 Design Trends in 2022 That Will Help Enhance Your Marketing Strategy

Just like that, 2021 is coming to an end. In the presence of a new year, it is never too early (or late) to propel your marketing strategy with design. We compiled five of the best design trends for 2022...

Get your caring t-shirt

Culture
Culture of Caring: Race Forward

SmartAcre created custom t-shirts that we encourage you to wear to continue the conversation about racism in America and to help us extend our culture of caring far and wide. Our Caring T-Shirts are now...

The Power Trio: HubSpot, Salesloft, and Salesforce

Marketing & Sales Automation
HubSpot, SalesLoft, and Salesforce

Check out our guide on HubSpot, SalesLoft and Salesforce: The power trio to sales productivity.

Drift Video vs. Vidyard GoVideo

Sales Enablement
Drift Video vs. Vidyard GoVideo: What You Need to Know

The one-to-one video scene welcomes newcomer Drift Video, but how does it stack up against veterans like Vidyard GoVideo? We breakdown what you need to know.

Choosing a video platform for B2B marketing

Sales Enablement
Choosing a Video Platform for B2B Marketing

There are many great video platforms out there so today we are going to break it down and help you find the right solution. We’ll examine Vidyard, Wistia, and YouTube and let you know which one comes...

marketo sky B2B marketing

Marketing & Sales Automation
Marketo Sky: What B2B Marketers Need to Know

Marketo Sky Beta is now available to all Marketo customers! Here's everything B2B marketers need to know about the roll-out of marketing software's new UI.

Make HubSpot Automation Work For You

Marketing & Sales Automation
Using HubSpot Automation for Lead Nurturing

HubSpot automation tools can help you drastically expand your demand gen funnel and close more leads than ever. Are taking full advantage of them? Find out now.

Get More from HubSpot Contact Management

Marketing & Sales Automation
Understanding Your HubSpot Contact Database

Is an unorganized HubSpot database holding back your company's growth? Properly understanding and maintaining your contact data should be a core feature of your growth strategy. Learn more now.

Understanding the Relationship Between UX and SEO

Design & Experience
The Relationship Between UX and SEO: Test Your Website

Learn more about the relationship between UX and SEO, then take a minute to test your own website health with SmartAcre's free SEO website grader.

Demand Generation
5 Lead to Revenue Management Mistakes Costing You Marketing Success

As marketers, we are tasked with more than just lead and demand generation. We're also responsible for tying marketing efforts to overall company revenue. Don't fall victim to these common Lead to Revenue...

SmartAcre Demand Gen Playbook

Demand Generation
Demand Generation Ideas for B2B Marketers

Download your new favorite playbook. SmartAcre's Demand Gen Playbook has 5 tactics designed to help you impact your pipeline growth and build a lead and demand generation plan that works for your business....

pillar content featured image

Marketing Strategy
How Pillar Content Led to a 53% Increase in Organic Traffic (in 3 Weeks!)

Are forms becoming a dirty word in inbound marketing? Since day one in the digital marketing world, you’re spoon-fed that gated content delivers consistent lead generation. What would happen if you removed...

Moving On Marketing Automation Featured Image

Marketing & Sales Automation
Your Step by Step Guide to Switching Marketing Automation Platforms Part Three: Moving On

When switching marketing automation platforms, moving on from your old system can often be the hardest part. Get the lowdown on moving on from old technology now. Part three in SmartAcre's "Switching Marketing...

Dreamforce Data Transparency | SmartAcre Session

Culture
Dreamforce 2018 and Data Transparency in the Age of Intelligent Marketing

Don’t miss SmartAcre’s breakout session at Dreamforce this year! Our own Jenay Sellers will be expanding on data transparency with regard to personalization, trust, and compliance, with a special focus...

What B2B Marketers Need to Know about Google Marketing Platform

Marketing Strategy
What B2B Marketers Need to Know about Google Marketing Platform

At the end of June (2018) Google introduced its new Marketing Platform. The new experience brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help marketers “plan, buy,...

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