Insights

Design & Development Guides

How to Build a Lead Generation Website: The Ultimate Guide

Uncover enhancement ideas, get inspiration from creative B2B websites that work, think about interactive lead magnets and the tools you need to capture demand and understand when it is time for a website...

Creative Ads gallery display

Demand Generation
B2B Ad Design that Creates Demand

Explore B2B paid ad design examples, created in-house by SmartAcre to help our partners stand out and generate sales.

How to Set Up Conversions and Events in GA4

Marketing & Sales Automation
How to Set Up GA4 Events and Conversions

Setting up events and conversions is one of the first things you should do in your new GA4 property. Without them, you won’t have proper website user data. Not sure how to set them up? We’ve laid it...

blue background with the newsletter title "Habits, ChatGPT, and 1-hour tactics?!?" in white text

Marketing Strategy
Habits, ChatGPT, and…1-hour tactics?!

In this edition of our "newsletter" we're looking at ways to work smarter not harder, how we can embrace ChatPGT and AI to have it supplement our work, and how to master the habits that matter most.

How To Start a B2B Marketing Newsletter

Sales Enablement
How to Start a B2B Marketing Newsletter

Write it, hit send. Stop overthinking your content strategy and start writing a newsletter.

blue background with the newsletter title "Real-time ideas for B2B Businesses and Marketers" in white text

Sales Enablement
Real-Time Ideas for B2B Businesses and Marketers

CSO Newsletter: Real-time ideas designed to support and help B2B businesses and other marketers. And because it is 10000% my life, probably some working parent (read: boss mom) tips.

Featured image for WAG Content considerations

Marketing Strategy
Is Your Website Accessible? Content Considerations (Part 2)

Take a look at the key considerations every marketer should keep in mind when writing content that is web accessible and ADA compliant.

Your Website Accessible? Design Considerations

Design & Development
Is Your Website Accessible? Design Considerations (Part 1)

There are four main areas to consider when reviewing your website design for ADA Web Accessibility: color & contract, text spacing, focus state, and web form design. Let's look at what each of these areas...

Content Marketing Predictions for 2023

Marketing Strategy
5 Content Marketing Trends and Predictions for 2023

Read our predictions for 2023 content marketing trends. If these aren’t already part of your strategy, see why they should be!

For optimized content above the fold

Marketing Strategy
How to Go Above and Beyond, Above the Fold

Master these 8 design and UX tips to ensure your website's prime real estate is optimized for visitor engagement.

Marketing & UX

Demand Generation
5 User Experience (UX) Tips to Improve Demand Gen

Do better demand generation with these 5 user experience (UX) tips designed to help you elevate your marketing strategy.

Client testimonial Alex Diamond head of marketing Descartes Labs

Culture
Hear from Alex Diamond, former Head of Marketing at Descartes Labs

Hear how SmartAcre is able to bring that full team to the table and really power your organization and give you more capabilities than you had before.

4 steps to MQL last touch attribution in HubSpot

Marketing & Sales Automation
4 Steps to MQL Last Touch Attribution in HubSpot

Discover how to leverage HubSpot’s recent conversion function to track and analyze the content that prospects engage with prior to becoming an MQL.

Ami DeWille, VP of Perform[CB] Gives Client Testimonial

Culture
Ami DeWille, VP of Perform[cb], on Working With SmartAcre

"If you're looking for an agency partner that's smart, that will learn your business and with whom you can actually have some fun along the way, definitely talk to SmartAcre."

animation of person at computer desk

Marketing Strategy
Establish and Maintain Your Thought Leadership with High-Quality Content

Marketers, don't let content errors affect your SERP, brand affinity, and consumer trust. Discover the simple mistakes you should avoid so your content is high-quality.

SEO + PPC Are Meant to Work Together

Marketing Strategy
SEO + PPC Are Meant to Work Together

Marketers, we have been keeping SEO and PPC separated for too long. It’s time to start having them work together. Here’s why…

Design Trends to Enhance Your Marketing Strategy

Marketing Strategy
5 Design Trends That Will Help Enhance Your Marketing Strategy

Propel your marketing strategy with design. We compiled five of the best design trends (with examples) to help your company exceed and crush your marketing goals.

Salesloft for Post Sales Webinar

Marketing & Sales Automation
Webinar: SalesLoft for Post Sales

Watch this [ON-DEMAND] webinar with SmartAcre's CEO, David Snyder and SalesLoft to learn how you can use SalesLoft for post-sales activities.

Get your caring t-shirt

Culture
Culture of Caring: Race Forward

SmartAcre created custom t-shirts that we encourage you to wear to continue the conversation about racism in America and to help us extend our culture of caring far and wide. Our Caring T-Shirts are now...

Improve Remote Selling with Video and Email Scripts

Sales Enablement
10 Video and Email Scripts to Improve Remote Selling

We teamed up with HubSpot, Vidyard and other agency partners to create 10 video scripts and email templates for remote selling. These are proven to help you reach more prospects, accelerate deal cycles,...

The Power Trio: HubSpot, Salesloft, and Salesforce

Marketing & Sales Automation
HubSpot, SalesLoft, and Salesforce Integration

Check out our guide on HubSpot, SalesLoft and Salesforce: The power trio to sales productivity.

SmartAcre works with 3Pl Central to optimize HubSpot nurtures

Demand Generation
Strategic Nurture Programs Lead to 601% Increase in Inbound-Generated ROI

SmartAcre helped 3PL Central increase conversion rates and inbound-generated revenue through nurture programs aligned with each stage of the customer journey.

b2b-video-tactics

Marketing Strategy
5 B2B Video Tactics You Should Implement in 2020

If you’re looking to include video in your 2020 omnichannel marketing plan, you’ve come to the right place. Learn how these 5 B2B video tactics can gain you visibility.

using video in sales sequences

Sales Enablement
Mastering The Art of Sequences with HubSpot Video

Learn how you can use video in your sales sequences to make your email stand out from the crowd. By being unique, adding value, and injecting yourself into the pitch, you can win more business.

Sales Enablement
Join SmartAcre for 2 events with HubSpot, Vidyard & SalesLoft

Join SmartAcre for two events coming up in October: Wednesday, October 16, 2019 – Mastering the Art of Sequences with HubSpot Video and Thursday, October 17, 2019 – Using Technology to Align Marketing...

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