Featured story / 7.11.18 by: Elizabeth Kern

Creating a Pillar Content Strategy in Four Steps

SmartAcre thoughts.

Dreamforce 2018 and Data Transparency in the Age of Intelligent Marketing
September 18th, 2018 - Posted by: in Marketing automation

Don’t miss SmartAcre’s breakout session at Dreamforce this year! Our own Jenay Sellers will be expanding on data transparency with regard to personalization, trust, and compliance, with a special focus on how we’re solving GDPR challenges for our Pardot and Salesforce customers.


Your Step by Step Guide to Switching Marketing Automation Platforms Part Two: Setting Goals
September 4th, 2018 - Posted by: in Marketing automation

Once your business has decided that a marketing tech switch is the right move, you need to set some marketing automation goals that will guide your process to success.


Your Step by Step Guide to Switching Marketing Automation Platforms: Getting Started
August 24th, 2018 - Posted by: in Marketing automation

Marketing technology should empower your team to be marketing superheroes. If your platform is holding you back, it’s never too late to change. Start with part one of our step-by-step guide to switching marketing automation platforms to learn how you can get the most from your tech stack.


What B2B Marketers Need to Know about Google Marketing Platform
August 9th, 2018 - Posted by: in Online visibility

At the end of June (2018) Google introduced its new Marketing Platform. The new experience brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help marketers “plan, buy, measure and optimize digital media and customer experiences in one place.” Sounds great Google, but what does this mean for B2B marketers? Find out in this blog post.


Completing the Customer Journey with HubSpot Tools
August 6th, 2018 - Posted by: in Marketing automation

The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in strategy, content and more. Learn how to leverage HubSpot tools to achieve this collaboration


How to setup HubSpot Chat in 7 minutes
August 1st, 2018 - Posted by: in Marketing automation

Learn how implementing chat into your B2B website can increase your lead generation and improve customer service.


Overcoming SEO, Design, and GDPR Digital Marketing Challenges
July 18th, 2018 - Posted by: in Content , Design/UX , Online visibility

SmartAcre hosted the Lehigh Valley HubSpot User Group on June 20th to network with local marketing professionals and share information on how to overcome challenges in digital marketing like SEO, Design, and GDPR. Here is a full recap of the event.


Creating a Pillar Content Strategy in Four Steps
July 11th, 2018 - Posted by: in Content , Marketing automation

Creating a pillar content strategy may seem like a daunting task but we’ll break it down so you can create your own with ease and start ranking.


How Pillar Content Helped 3PL Central Rise Above the Competition
June 27th, 2018 - Posted by: in Marketing automation

SmartAcre identified an opportunity to redesign 3PL Central's State of the Industry Report into an un-gated pillar page. 3PL Central increased conversions from 2017 to 2018 by 179% through the new pillar page.


4 Ways I’ve Offended Prospects With Sales Emails
June 11th, 2018 - Posted by: in Sales Enablement

Over the years, I’ve sent a lot of emails to SmartAcre prospects and our clients’ prospects as well. One-to-one emails, automated nurtures, mass emails, emails sent on my behalf by other people, Salesforce emails, event invites. Lots of emails. I’ve also received a lot of email responses. Some have not been so favorable. Here are the top 4 email mistakes I’ve made to offend prospects.


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