At the end of June (2018) Google introduced its new Marketing Platform. The new experience brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help marketers “plan, buy, measure and optimize digital media and customer experiences in one place.” Sounds great Google, but what does this mean for B2B marketers? Find out in this blog post.
SmartAcre hosted the Lehigh Valley HubSpot User Group on June 20th to network with local marketing professionals and share information on how to overcome challenges in digital marketing like SEO, Design, and GDPR. Here is a full recap of the event.
Are you looking for a quick and easy way to improve your AdWords campaigns? Start by adding negative keywords to your campaign.
In an electronic world that has access to Google 24/7, how do you ensure that your brand stands out? Look no further.
SEO isn't just for marketing nerds. Ensuring that your content is optimized for search engines is a must if you want to establish a digital presence. Check out these on-page SEO tips for content writing.
Unless you're living in a marketing-free bubble, you've probably heard mention of Periscope, the newest live streaming app. Owned by Twitter, the app allows users to live stream events with viewer commenting abilities. While the app is relatively new, some brands such as Red Bull and Adidas have already started implementing effective marketing campaigns through Periscope. As we've begun to use the app for our own marketing efforts, we thought we'd share a few tips of the trade. Read on for 5 ways you can start using the Periscope app for your marketing efforts today.
Bringing web traffic onto a page is one of the most important things a web developer can do. Check out our overview of SEO concepts, and how you can improve your site with some helpful resources and tips.
When Google Local / Places / Plus all merged into one with Google My Business, you most likely logged into Google and found that you now owned multiple pages - most likely a Google+ company page with a verified URL, and a separate page with your verified local listing. Now what? I scoured blogs, forums and Google documentation for consolidating these pages with no avail, so here it is folks: The Step by Step Guide - How to Merge Google+ Pages
The entire internet community is talking about it: Google's Mobile Friendly Update. Some are even going as far as to call it the "Mobilegeddon". While it has nothing to do with Bruce Willis, the update might seem like the end of the world to businesses without mobile-friendly sites.