Author: Lisa Zwikl
Lisa provides strategic account management and leads SmartAcre's account teams. From the Department of Defense to SaaS start-ups, Lisa has experience developing effective, award-winning communication plans and marketing campaigns. She helps clients create metrics-driven marketing programs by first understanding the why and then setting goals, aligning tactics to the entire customer journey, and measuring results. As an extension of their marketing team, Lisa helps clients generate strong, scalable lead pipelines that have led to company acquisitions. Lisa holds an Advertising & PR degree from Penn State University.
3 Best HubSpot New Products and Features Released at Inbound15
“Only 8% of companies say that they have a tight alignment between Marketing and Sales.” - Brian Halligan - CEO and Founder at HubSpot The new products and features releases are in conjunction with...
Top Take Aways from #Inbound15
I left HubSpot’s Inbound15 conference feeling motivated, curious, inspired... and tired. I always like to take a few days after events to decompress and think about what is sticking with me and why....
Video Landing Page Best Practices You Might Not Be Using
Any landing page should be about one thing: converting visitors to leads. One of the most effective tactics to improve your conversion rates is to incorporate video into your landing pages. According...
Is Your HubSpot Instance Fully Integrated? Find out with SmartAcre’s HubSpot Scorecard
Getting the most out of HubSpot starts with ensuring that the marketing automation platform is fully setup with all its great features and tools. The HubSpot Scorecard is a quick checklist of features...
Going to HubSpot’s INBOUND 2015 Conference?
Get answers to your #INBOUND15 questions. As HubSpot’s INBOUND 2015 conference is quickly approaching, our excitement here at SmartAcre is building. I have been fortunate enough to attend INBOUND...
How to Use Google Quick Actions in your Email
Through Google's Quick Actions, calls-to-action can now be placed in email subject lines. Calls-to-action are the minimalist buttons commonly seen promoting educational material, or a link to registering...
9 SEO Concepts Web Developers Should Know
Bringing web traffic onto a page is one of the most important things a web developer can do. Check out our overview of SEO concepts, and how you can improve your site with some helpful resources and tips.
Thinking about adding cinemagraphs to your content strategy?
Cinemagraphs are a beautiful and eye-catching marriage between .jpegs and .gif files. These interesting and attention-grabbing images are rapidly expanding throughout digital marketing. Check out these...
Step by Step Guide: How to Merge Google+ Pages
When Google Local / Places / Plus all merged into one with Google My Business, you most likely logged into Google and found that you now owned multiple pages - most likely a Google+ company page with a...
Why Web Typography Matters Pt. 1
As designers, one of our greatest tools is Typography. It is the primary vehicle we use as designers to communicate, inform or educate. If the typography is bad, so will be the design. When it is done...
Landing Page Design Success vs. Failure
The importance of a well-thought and conceptually designed landing page can be the difference between a successful conversion and a failed campaign. This post covers the important design elements that...
5 Minutes a Day Keeps the Crawl Errors Away – Tips for Daily SEO Upkeep
Is your SEO to-do list overwhelming you? SmartAcre breaks down the essentials with daily tips and tricks to successfully improve your search performance.
After You Hit Publish – 5 Steps to Amplify Content
You have a great idea written down, polished, and ready to share. Instead of hitting publish and saying voilà, try taking these five steps to amplify your content so your message travels even further.
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The agency balance is a podcast created to share knowledge around marketing, technology and business best practices.
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