Author: Lisa Zwikl

Culture

B2B Marketing Takeaways From My First Time at Dreamforce

Our own Jenay Sellers spoke at Dreamforce this year, highlighting areas in data transparency as well as finding solutions to the GDPR challenges our Pardot...

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Demand Generation

Demand Generation Ideas for B2B Marketers

Download your new favorite playbook. SmartAcre's Demand Gen Playbook has 5 tactics designed to help you impact your pipeline growth and build a lead and...

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Marketing Automation

Your Step by Step Guide to Switching Marketing Automation Platforms Part Three: Moving On

When switching marketing automation platforms, moving on from your old system can often be the hardest part. Get the lowdown on moving on from old technology...

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Culture

Dreamforce 2018 and Data Transparency in the Age of Intelligent Marketing

Don’t miss SmartAcre’s breakout session at Dreamforce this year! Our own Jenay Sellers will be expanding on data transparency with regard to personalization,...

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Marketing Automation

Your Step by Step Guide to Switching Marketing Automation Platforms Part Two: Setting Goals

Once your business has decided that a marketing tech switch is the right move, you need to set some marketing automation goals that will guide your process...

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Marketing Automation

Your Step by Step Guide to Switching Marketing Automation Platforms: Getting Started

Marketing technology should empower your team to be marketing superheroes. If your platform is holding you back, it’s never too late to change. Start...

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Content Marketing

What B2B Marketers Need to Know about Google Marketing Platform

At the end of June (2018) Google introduced its new Marketing Platform. The new experience brings together DoubleClick Digital Marketing and the Google...

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Marketing Automation

Completing the Customer Journey with HubSpot Tools

The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in...

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Content Marketing

Overcoming SEO, Design, and GDPR Digital Marketing Challenges

SmartAcre hosted the Lehigh Valley HubSpot User Group on June 20th to network with local marketing professionals and share information on how to overcome...

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Content Marketing

4 Ways I’ve Offended Prospects With Sales Emails

Over the years, I’ve sent a lot of emails to SmartAcre prospects and our clients’ prospects as well. One-to-one emails, automated nurtures, mass emails,...

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Marketing Automation

What’s The Deal with Data Studio?

Are you interested in a visual, easy-to-understand reporting dashboard? Look no further than Google Data Studio. Check out our overview of the platform...

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Marketing Automation

What’s All the Fuss A Bot?

Learn how to automate your buyer’s journey via the power of chat and use this channel to generate leads, drive conversations, and grow your business. 

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