Author: Lisa Zwikl
Lisa provides strategic account management and leads SmartAcre's account teams. From the Department of Defense to SaaS start-ups, Lisa has experience developing effective, award-winning communication plans and marketing campaigns. She helps clients create metrics-driven marketing programs by first understanding the why and then setting goals, aligning tactics to the entire customer journey, and measuring results. As an extension of their marketing team, Lisa helps clients generate strong, scalable lead pipelines that have led to company acquisitions. Lisa holds an Advertising & PR degree from Penn State University.
Don’t Drown in Your Contact Database: Start Weeding Today
Looking to do some spring cleaning, but in the summertime? Check out this blog to learn how to clean out your contact database using a re-engagement campaign.
Maximize your Pardot Engagement Studio QA Process
Understand the basics of drip programs and the improvements that Pardot’s Engagement Studio from Salesforce makes to the process. We'll demonstrate the testing and reporting features of Engagement Studio,...
Account Based Marketing: Is it right for you?
It seems like everyone in the world of marketing is talking about ABM (including us here at SmartAcre), but is this marketing strategy the right fit for you? We’ve put together a quick list of Pros and...
Three Steps to Implementing Account Based Marketing
With ABM, customized marketing strategies are built for these specific accounts, rather than the entire current client database at once. Using ABM technology solutions that include account-based data and...
Toot Your Own Horn: How Lead Tracking Proves Marketing’s Value
Marketing teams always fight to show their value and earn their budget. Lead tracking and calculating ROI can prove your value and get your whole company on the same page.
6 Clear Benefits of Account Based Marketing
Here are six benefits of ABM you can expect to see as your organization shifts to an account-based strategy (bonus: these serve as six points you can use to support your case for your marketing department...
Lead Scoring: Marketing’s Best Assist for Sales’ Prospecting
How can marketers maximize their efforts by empowering their sales departments? Brady Akers explores how lead scoring can increase your conversion.
Account Based Marketing (ABM): It’s Just Good Marketing
There is no arguing that knowing the companies you want to market and sell to just makes sense. It’s JGM. However, there are a number of “new” marketing and sales tools and technologies that give...
#SmartHack Tip of the Week – Launching a Campaign is the Tip of the Iceberg
When launching a campaign, it's really just the tip of the iceberg. With multiple campaigns running and numerous different buyers, it's extremely important to establish goals for each campaign, and monitor...
Toss Me Align: The value of sales and marketing alignment
More companies say that their top marketing strategy priority is converting leads over generating them, which shows a deeper understanding of the value of the buyer's journey and a long-term strategy (as...
Inbound Marketing: The (Not So) Secret to Marketing Success
In my first round of findings from Hubspot’s annual The State of Inbound report, I discussed the power that email marketing continues to have. This blog post will focus on another angle of the report:...
Email Marketing: I Ain’t Dead Yet
Recently, HubSpot surveyed more than 6,000 marketers and sales professionals; asking about their companies’ priorities, challenges, strategies, and trajectories when it comes to inbound marketing efforts....
3 Demand Generation Tips from the New York City HUG Event
As marketers, one of our jobs is to connect networks of people to companies and products they love. However, sometimes we forget to step back, take a breath, and connect ourselves. Luckily, we have opportunities...
What You Need to Know About Lead Scoring and Lead Grading
Lead scoring and grading strategies can be developed by the marketing and sales teams to help determine patterns of sales qualified leads and define the point that sales should start their communication....
Customize Nurtures for the Buyers Journey With These 3 Engagement Studio Features
Learn the basics of actions, triggers, and rules and how to incorporate them into your engagement studio drip programs in the second video of our Pardot Engagement Studio Vlog Series. Watch now!
Introduction to Pardot Engagement Studio from Salesforce
Understand the basics of drip programs and the improvements that Pardot Engagement Studio makes to the process in the first video of our Pardot Engagement Studio Vlog Series. Watch now!
Plug that Leaky Funnel with Salesforce List Views
Welcome to the third video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new...
Five Ways Pardot Engagement Studio will Impact Your B2B Marketing
If you’re a marketer that’s struggled with the complications and limitations that Drip Programs often impose, you’ve probably caught yourself daydreaming about a program that would take the headache...
Re-brand, Re-build, Re-engage
A client recognized the need to redesign their website and explained to SmartAcre that they wanted to reveal a site reflective of their innovative company culture. SmartAcre worked with BioDiscovery to...
Using Salesforce Lightning Experience List Views
Welcome to the second video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become...
Getting Started with Salesforce Lightning
Welcome to the first video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become...
MI Digital Rebrands to become SmartAcre
Looking for MI Digital? MI Digital Agency, Inc. is now SmartAcre®. Since our agency was incorporated in 2008, we’ve worked to deliver digital marketing solutions to B2B clients which incorporate best...
February Digital Marketing Think & Sync Recap
Each month, a few members from the SmartAcre team volunteer to present ideas on subject matters they find interesting and worth spreading. These presentations, or what we like to call a Marketing Think...
3 Best HubSpot New Products and Features Released at Inbound15
“Only 8% of companies say that they have a tight alignment between Marketing and Sales.” - Brian Halligan - CEO and Founder at HubSpot The new products and features releases are in conjunction with...
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