Author: Lisa Zwikl

Content Marketing

3 Remarketing Audiences You Should Use Today

While there are many ways to create a remarketing audience, here are three tried and true audiences you should always be using.

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Content Marketing

3 Ways to Foster Marketing and Sales Alignment

The lines between marketing and sales continue to blur as consumers’ buying behavior increasingly puts them in the driver’s seat. Here are three things...

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Marketing Automation

4 Fundamental HubSpot Email Automation Tips for 2018

What are you doing this year to improve your email strategy and automation knowledge to ensure you are meeting 2018 standards?

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Demand Generation

Practical Tips to Drive More Leads in 2018

Demonstrate that your marketing programs deliver with these helpful tactics that will generate engagement, convert leads, and create pipeline while using...

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Culture

4 Reasons to Choose SmartAcre as Your Marketing Agency

Set your IBM department up for 2018 success by partnering with an IBM approved marketing agency that can accelerate your efforts.

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Content Marketing

Making the Holiday’s “Bearable” – The Power of Digital Marketing

Here are some of our favorite holiday marketing campaigns that resonate with audiences around the world.

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Marketing Automation

The FAQs of Lead Attribution, HubSpot Edition

Lead attribution is one of the most important processes you can have to drive sales and marketing alignment. In order to help you implement, here are some...

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Content Marketing

Top 4 Spooky Marketing Tactics

As marketers, flexibility and creativity are key to success. However, here are the top 4 marketing tactics that you should avoid.

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Content Marketing

4 Marketing Tips for Every Startup

Is your startup experiencing these 4 marketing challenges? Here’s what to do.

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Marketing Automation

5 Key Marketo Product Features To Make You A Marketing Superstar

If you're looking for ways to leverage Marketo's unique product features to drive new leads to your sales funnel and increase ROI, look no further. These...

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Content Marketing

7 On-Page SEO Tips for Content Writers

SEO isn't just for marketing nerds. Ensuring that your content is optimized for search engines is a must if you want to establish a digital presence. Check...

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Content Marketing

It Is Certain… Email is Here to Stay.

Whether you’re just beginning to implement email into your marketing plan or working to take it to the next level, use these tips and tricks to audit...

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