Juan is a Graduate from Kutztown University of Pennsylvania with a love and passion for Interactive Design. He’s a fan of good tequila, tasty tacos and conceptual web design. If you can’t find him designing up a new project, you can find him playing some baseball, soccer, basketball, or any other outdoor activities. His love for interactive comes from the constant evolution of the web and how there is always something innovative to learn about the medium. “It’s the small victories of figuring out your code that makes it all worth while."
As designers, one of our greatest tools is Typography. It is the primary vehicle we use as designers to communicate, inform or educate. If the typography is bad, so will be the design. When it is done correctly, it is powerful.
The importance of a well-thought and conceptually designed landing page can be the difference between a successful conversion and a failed campaign. This post covers the important design elements that go into a landing page that both looks good and is effective.