Author - Jenay Sellers

With nearly a decade of B2B digital marketing experience, Jenay brings a mix of strategic and technical expertise to the SmartAcre team. Jenay is passionate about analyzing data, optimizing processes, and leveraging technology to help SmartAcre clients exceed their marketing goals. Previously, Jenay held leadership and senior-level digital, demand generation, and product marketing positions at startup and enterprise organizations Brandfolder, Readytalk, and NewsGator. She has a BS in Journalism from the University of Colorado.

How to Implement Lead Scoring for B2B: Lead Scoring Best Practices (Part 2)
August 5th, 2019 - Posted by: in Marketing automation

Learn how you can move from planning a lead scoring model for your B2B marketing to actually implementing it.

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Lead Attribution with HubSpot: Part 3 – Custom Lead Source Reports
February 20th, 2019 - Posted by: in Marketing automation

In this final installment of our HubSpot Lead Attribution video series we show you how to apply what you've learned in Part One - Default lead Sources and Part Two - Custom Master Lead Source so you can create a custom HubSpot lead source reports.

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Understanding Your HubSpot Contact Database
February 6th, 2019 - Posted by: in Marketing automation

Is an unorganized HubSpot database holding back your company's growth? Properly understanding and maintaining your contact data should be a core feature of your growth strategy. Learn more now.

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Connecting HubSpot and Salesforce: Configuring, Syncing and Field Mapping
January 31st, 2019 - Posted by: in Marketing automation

Anyone can connect HubSpot and Salesforce, but not everyone can truly integrate them. Watch as our experts walk you through the process of configuring and synchronizing your marketing automation and CRM platforms.

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B2B Marketing Takeaways From My First Time at Dreamforce
October 30th, 2018 - Posted by: in Content , Marketing automation

Our own Jenay Sellers spoke at Dreamforce this year, highlighting areas in data transparency as well as finding solutions to the GDPR challenges our Pardot and Salesforce customers are facing. Learn about some of her key takeaways from the event that can help to benefit you as a B2B marketer.

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Dreamforce 2018 and Data Transparency in the Age of Intelligent Marketing
September 18th, 2018 - Posted by: in Marketing automation

Don’t miss SmartAcre’s breakout session at Dreamforce this year! Our own Jenay Sellers will be expanding on data transparency with regard to personalization, trust, and compliance, with a special focus on how we’re solving GDPR challenges for our Pardot and Salesforce customers.

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What’s All the Fuss A Bot?
March 9th, 2018 - Posted by: in

Learn how to automate your buyer’s journey via the power of chat and use this channel to generate leads, drive conversations, and grow your business. 

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3 Ways to Foster Marketing and Sales Alignment
February 9th, 2018 - Posted by: in Sales Enablement

The lines between marketing and sales continue to blur as consumers’ buying behavior increasingly puts them in the driver’s seat. Here are three things you can do to ensure your marketing and sales teams are aligned this year.

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The FAQs of Lead Attribution, HubSpot Edition
November 9th, 2017 - Posted by: in Marketing automation

Lead attribution is one of the most important processes you can have to drive sales and marketing alignment. In order to help you implement, here are some of the FAQs we hear most often.

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What You Need to Know About Lead Scoring and Lead Grading
December 21st, 2016 - Posted by: in Marketing automation , Sales Enablement

Lead scoring and grading strategies can be developed by the marketing and sales teams to help determine patterns of sales qualified leads and define the point that sales should start their communication. Tying these strategies together and implementing them within marketing or sales technology automates this entire process from a lead’s first touchpoint to their sales-qualified status.

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