With nearly a decade of B2B digital marketing experience, Jenay brings a mix of strategic and technical expertise to the SmartAcre team. Jenay is passionate about analyzing data, optimizing processes, and leveraging technology to help SmartAcre clients exceed their marketing goals. Previously, Jenay held leadership and senior-level digital, demand generation, and product marketing positions at startup and enterprise organizations Brandfolder, Readytalk, and NewsGator. She has a BS in Journalism from the University of Colorado.
The lines between marketing and sales continue to blur as consumers’ buying behavior increasingly puts them in the driver’s seat. Here are three things you can do to ensure your marketing and sales teams are aligned this year.