Kaylah Hollenbaugh

Author - Kayla Hollenbaugh

How to Implement Lead Scoring for B2B: Lead Scoring Best Practices (Part 1)
May 23rd, 2019 - Posted by: in Marketing automation

Looking to set up an efficient lead qualification system for sales handoff? Follow these top lead scoring best practices to success.

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Marketo Sky: What B2B Marketers Need to Know
April 15th, 2019 - Posted by: in Marketing automation

Marketo Sky Beta is now available to all Marketo customers! Here's everything B2B marketers need to know about the roll-out of marketing software's new UI.

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Leverage Video Marketing for Demand Generation
March 22nd, 2019 - Posted by: in Marketing automation

The first Denver HubSpot User Group of 2019 was all about video. Learn from Vidyard's cofounders and a HubSpot Senior Growth Specialist to see why video marketing should be a part of every business' growth strategy.

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5 Reasons to Conduct a HubSpot Audit
March 13th, 2019 - Posted by: in Marketing automation

Feel like you’re not taking full advantage of HubSpot? Here are 5 reasons it’s time for a HubSpot audit to ensure you're getting ROI from your software.

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Lead Attribution with HubSpot: Part 1 – Understanding Original Source Values
February 14th, 2019 - Posted by: in Marketing automation

Watch part one of this video series to get a deep dive of lead attribution in HubSpot. Part one will show you how to use HubSpot's default source property values. This is the first step to leveraging HubSpot to track marketing channel performance.

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Using HubSpot Automation for Lead Nurturing
February 8th, 2019 - Posted by: in Marketing automation

HubSpot automation tools can help you drastically expand your demand gen funnel and close more leads than ever. Are taking full advantage of them? Find out now.

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HubSpot Names SmartAcre a Top Digital Marketing Agency in Denver
January 8th, 2019

SmartAcre was recognized by HubSpot as a top digital marketing agency in Denver. Learn how the award highlights SmartAcre's dedication to helping clients leverage marketing and sales technology to grow their pipeline and close revenue.

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Your Step by Step Guide to Switching Marketing Automation Platforms Part Four: Technology Implementation
November 13th, 2018 - Posted by: in Marketing automation

When it comes to switching your marketing automation platforms, businesses often overlook the technological details. Ensure your switch runs smoothly, long-term, with this post.

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Your Step by Step Guide to Switching Marketing Automation Platforms Part Three: Moving On
September 25th, 2018 - Posted by: in Marketing automation

When switching marketing automation platforms, moving on from your old system can often be the hardest part. Get the lowdown on moving on from old technology now. Part three in SmartAcre's "Switching Marketing Automation" blog series.

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Your Step by Step Guide to Switching Marketing Automation Platforms Part Two: Setting Goals
September 4th, 2018 - Posted by: in Marketing automation

Once your business has decided that a marketing tech switch is the right move, you need to set some marketing automation goals that will guide your process to success.

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